Cannabis Industry Data & Intelligence

The Data Layer the SA Cannabis Industry Has Been Missing.

Full Extract builds analytics infrastructure for cannabis operators and turns 24 months of proprietary South African consumer search data into actionable market intelligence, for dispensaries, investors, legal advisors, and licence holders.

Our Services Market Intelligence
24
Months of Gauteng
consumer search data
100+
Dispensary listings
tracked across Gauteng
100k
Monthly search
impressions captured
2027
Omnibus Bill —
the market opens

Data collected via Google Search Console, GA4,
Google BigQuery & Bing Webmaster Tools
since April 2024.

01 Data Services

We Build the Infrastructure.
You Own the Insight.

Most cannabis operators are making decisions based on foot traffic, intuition, and Instagram engagement. We build the data layer that makes decisions evidence-based: search demand, customer behaviour, competitive signals, growth trends.

Every setup we deliver is yours. No lock-in. No black box. We configure it, we explain it, and we hand it over.

01
Analytics Foundation Setup
Full implementation of GA4, Google Search Console, and Bing Webmaster Tools — correctly configured for cannabis retail, with custom event tracking, goal setup, and multi-location reporting. Built to the same standard we use for our own platform.
GA4 Search Console Bing Webmaster
02
BigQuery Data Warehouse
Connect your GA4 and GSC data to Google BigQuery — creating a permanent, queryable store of your search and traffic history. We configure the pipeline, set up automated exports, and deliver your first dataset. The data is yours from day one.
BigQuery GA4 Export GSC API
03
Gemini-Powered Analysis Integration
We integrate Google's Gemini API with your BigQuery data to enable plain-language querying of your analytics — ask questions in plain English, get data-grounded answers. No SQL required. Built for operators who want insight without overhead.
Gemini API BigQuery ML Natural language
04
Custom Performance Dashboard
A live dashboard built for your specific operation. Search impressions by location, query trends, traffic sources, customer behaviour patterns, and competitive signals. Delivered as a Telegram Bot you check daily, not a monthly PDF you ignore.
Custom build Real-time data Multi-location
05
Monthly Reporting Retainer
A structured monthly report delivered before your management review. Location-by-location search performance, query trend analysis, month-on-month changes, and a plain-language summary of what the data means and what to do about it.
Monthly All locations Actionable
02 Market Intelligence

24 Months of Data.
Packaged as Decisions.

Since April 2024, bestcannabis.co.za has been capturing cannabis consumer search behaviour across Gauteng. Every suburb, every query, every month. That longitudinal dataset is the only one of its kind in South Africa. We turn it into intelligence products for the people who need it most.

Monthly · Subscription
Gauteng Cannabis Market Pulse
Monthly report covering suburb-level demand trends, fastest-growing search areas, top consumer queries, and market signals. Delivered the first week of every month.
For: Dispensaries · Franchisors · Investors
On demand · Custom
Location Opportunity Report
A targeted analysis of any Gauteng suburb or area. Search demand volume, competitor landscape, consumer query profile, and a clear recommendation on market viability.
For: Franchise operators · Property investors
Quarterly · Deep dive
Sector Intelligence Briefing
A comprehensive quarterly analysis of the SA cannabis market. Demand trends, emerging suburbs, consumer behaviour shifts, competitive landscape, and regulatory context.
For: PE funds · Legal advisors · Licence holders
Custom · Confidential
Investor Data Package
Structured market data for investment due diligence, board presentations, or regulatory submissions. Formatted to the standard your audience expects.
For: VCs · JSE-listed entities · IDC applicants
Why this data is unique
24mo
Of continuous data collection.
Pre-dating most operators' analytics
50+
Gauteng suburbs with tracked
cannabis search demand
0
Other independent datasets
of this kind in South Africa
03 Who We Serve

Built for Every Serious
Player in the SA Cannabis Space.

01 — Dispensaries
Cannabis Retailers & Franchise Networks
Understand what your customers search for before they arrive. Know which locations are over- or under-performing relative to local demand. Make expansion decisions with data, not instinct.
02 — Investors
Private Equity, VCs & Angel Investors
The SA cannabis market opens commercially in 2027. Independent, longitudinal consumer demand data is the clearest signal of where value will concentrate. We have three years of it by the time the market opens.
03 — Legal & Advisory
Cannabis Lawyers & Consultants
Market demand evidence for licence applications, due diligence reports, and client advisory work. Suburb-level search data provides independent, Google-sourced evidence of consumer intent in any target area.
04 — Licence Holders
SAHPRA & DALRRD Licensees
Understand the retail demand landscape before approaching dispensary partners. Know which markets are growing, which operators are dominant, and where distribution opportunities are underserved.
05 — Property
Commercial Property Agents & Landlords
Cannabis retail is one of the few sectors actively seeking new locations. Suburb-level demand data identifies which of your properties sit in high-intent catchment areas, before your competitors know it.
06 — Media
Journalists & Industry Publications
The only independent, data-sourced reporting on SA cannabis consumer behaviour. Full Extract data is available for editorial use with attribution, contact us to discuss access terms.
04 The Platform

Three Properties.
One Data Ecosystem.

Full Extract is the intelligence layer of a purpose-built cannabis data platform. Three interconnected properties that collect, structure, and distribute data across the SA cannabis industry.

bestcannabis.co.za
Best Cannabis
The #1 cannabis dispensary directory in Gauteng. Consumer-facing, organically growing, and the primary data collection instrument. Capturing suburb-level search demand, query trends, and consumer behaviour since April 2024.
Data collection
cannabisjobs.co.za
Cannabis Jobs
An email-first cannabis industry job board for South Africa. Connecting dispensaries, cultivators, and ancillary businesses with qualified candidates. Hiring signals are market signals: job posting data feeds the Full Extract intelligence layer.
Labour market data
fullextract.co.za
Full Extract
The data and analytics company. We build infrastructure for operators, package aggregated intelligence for investors and advisors, and operate as the independent market data layer for the SA cannabis industry.
Intelligence layer

Get Started

Ready to See What Your
Customers Are Really Searching For?

Whether you're a dispensary wanting to understand your search footprint, an investor doing due diligence, or a lawyer building a market case. Start with a conversation. We'll tell you what the data shows.

All initial consultations are free. No commitment required.

Tell us who you are and what you need.

We respond within 24 hours. Your information is never shared.